Concept work, labelled honestly.
No client logos, no invented case studies. What follows is real design thinking, done in-house — every study is labelled exactly what it is.
These aren't client projects — we don't have any published yet, and we're not going to invent some. What you're looking at is in-house concept work: real problems a Las Vegas business in that vertical would actually have, worked through the same way a paid project would be. It demonstrates how we think and design. It doesn't claim a result we haven't earned.
Cactus Rose Dental
A multi-page marketing site concept for a fictional Las Vegas dental practice. The design intent: an appointment-forward navigation structure, a credibility-first hero that leads with the practice’s actual specialties rather than stock imagery of smiling patients, and a content structure built around the questions a new patient actually has before they call.
Boulder Hwy Eatery
An e-commerce concept for a fictional Las Vegas restaurant adding merchandise and online ordering. The design intent: a catalog structure a kitchen manager could realistically keep updated without a developer, and a checkout built for repeat local customers rather than a one-time browser — fewer steps, no forced account creation.
Sahara Realty Group
A redesign concept for a fictional real estate brokerage stuck on a decade-old template. The design intent: an audit-led structure that leads with active listings instead of a generic “About Us” hero, agent bios elevated to where buyers actually look for them, and a mobile-first layout since most home searches now start on a phone.
Fremont Row Hotel & Suites
A landing page concept for a boutique hotel’s seasonal package promotion. The design intent: one page, one offer, built for paid traffic — a booking path above the fold and no navigation to distract from the single thing the page is asking a visitor to do.
This is what you'd actually get: a scoped brief, a structural decision made on purpose (not a template default), a design that gets reviewed with you before it's built, and a finished product built to the same standard shown here — whether the project is a $1,200 landing page or a $9,800 signature build.
Ready to start your own?